Case Study 1: Supermarket Expansion into CEE Geographies
Background
A multinational supermarket was looking to expand operations into CEE geographies. They are clearly experts themselves in implementing expansion through organic growth or bolt-on acquisitions but wanted to gain further understanding of the particular market climate, cultural nuances, and trends in these countries to ensure a successful execution
Solution
Silverlight Research organized over 20 calls with local specialists including:
Local Network: Our client built up its network across CIS and gained valuable insights into the particular cultural trends, as well as regulatory, distribution and marketing challenges in each market
Key Acquisition: Value add discussions with our experts enabled our client to identify a key acquisition increasing the speed of the roll-out in the geographies
Background
A multinational supermarket was looking to expand operations into CEE geographies. They are clearly experts themselves in implementing expansion through organic growth or bolt-on acquisitions but wanted to gain further understanding of the particular market climate, cultural nuances, and trends in these countries to ensure a successful execution
Solution
Silverlight Research organized over 20 calls with local specialists including:
- Ex-senior management of regional Supermarket chains
- Logistics managers
- Supply chain coordinators
- EEMEA retail research specialists
Local Network: Our client built up its network across CIS and gained valuable insights into the particular cultural trends, as well as regulatory, distribution and marketing challenges in each market
Key Acquisition: Value add discussions with our experts enabled our client to identify a key acquisition increasing the speed of the roll-out in the geographies
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